Walker & Company Brands will operate as a separate and wholly-owned subsidiary of P&G, continuing to be led by CEO and Founder Tristan Walker. The merger will grow P&G’s multicultural business and accelerate growth for Walker & Company’s existing brands, as well fuel the development of additional products designed for the specific needs of people of color. Financial details were not revealed at press time.
Founded in 2013, Walker & Company Brands has spent the last five years developing products and services tailored for people of color. It brings with it well-respected, high performance brands, including Bevel, a comprehensive grooming experience designed for the specific needs of men with coarse or curly hair, and FORM Beauty, a premium hair care collection developed to meet the unique needs of the increasing number of women with textured hair.
“When I started Walker & Company Brands, I set out to build a company that would meet the health and beauty needs of people of color on a global scale,” said Tristan Walker, CEO of Walker & Company Brands. “Having access to P&G’s outstanding technology, capabilities and expertise helps us to further realize that vision, giving us the power to scale and bring new products to people of color, while staying true to our mission and continuing to nurture the loyal community we’ve worked hard to build.”
“We have tremendous respect for the work Tristan Walker has accomplished and we are excited to welcome Walker & Company to the P&G family,” said Alex Keith, CEO of P&G Beauty. “The combination of Walker & Company’s deep consumer understanding, authentic connection to its community and unique, highly customized products and P&G’s highly-skilled and experienced people, resources, technical capabilities and global scale will allow us to further improve the lives of the world’s multicultural consumers.”