"The mark will make shopping even easier for overwhelmed consumers who want to quickly find a bottle of shampoo and other personal care products that meet our rigorous standards," says Jocelyn Lyle, VP-development, EWG.
Over the past few years, Herbal Essences has shared more information about ingredients used and ingredients not used in the bio:renew lineup to meet the consumer demand for more transparency. However, the EWG Verified process was the first time Herbal Essences was ever required to disclose this amount of detail about product composition, safety testing and quality control steps.
"For almost 50 years, Herbal Essences has been committed to the safety of the people that use our products," states Lynn Hicks, brand manager, Herbal Essences. "Now more than ever, consumers are demanding transparency with their beauty products and with this partnership, we can provide consumers with the reassurance that our products are clean, safe and verified by a trusted group like EWG."