She is the latest addition to a diverse line up of women leading the charge in breaking boundaries in beauty that includes 70 year-old model and dietician Maye Musk, pop star Katy Perry, cookbook author and television personality Ayesha Curry, and actress and producer Issa Rae.
Patel’s partnership comes in the same month as her milestone 40th birthday. The new Simply Ageless campaign, which features Patel alongside Musk, celebrates women of all ages with the message that women should be proud to share their age with the world, no matter the number.
"It's the big 40 and I'm kicking it off by joining the COVERGIRL family! It is a dream-come-true opportunity to partner with a brand that has always celebrated all types of beauty and that continues to challenge the singular beauty standard," said Patel. "True beauty is loving yourself, at any age."