Delving deep into its treasure trove of reviews, Influenster has explored which product categories have seen dramatic increases or decreases in review numbers, and the relationship between these, to understand what really gets people talking as we move into 2019. Here’s a preview of trends:
Will 2019 finally be the year that we embrace our natural hair color? In the last 12 months, Influenster saw reviews for hair bleach and lighteners decrease by 48%, permanent hair color decrease by 34% and even semi-permanent hair color decrease by 25%.
Reviews of hair color removers and faders increased by a staggering 538%, proving we may finally be ready to say goodbye to the weird and wonderful hair colors of years past, and hello to the shade with which we were blessed.
This au naturale trend won’t just stop at hair as we’ll continue with the “no makeup, makeup” look into 2019. Thick, heavy makeup took a downturn in 2018 as Influenster saw reviews of foundation sticks decrease by 24% and powder foundation decrease by 40%. Surprisingly, we may also have ridden out the contouring wave as contouring product reviews were down a massive 54%.
On the other hand, tinted moisturizer reviews increased by a whopping 408% and translucent powders by 40%, as we strive for that flawless and healthy-looking glow for 2019. But before the makeup, proper skin pampering and preparation will also be a big trend: key for achieving that perfect, natural look. Reviews in facial sunscreen have soared by 90% and face masks by 138%, as we understand that it’s what’s underneath the makeup that really counts.
Finishing off this trend, nails will also be more natural for the year ahead. Reviews of products related to nail art decreased by 76%, while nail base coats (349%), polishes (66%) and top coats (466%) all shot up as people turn their attention (and dollars) to DIY manis and pedis.