01.07.19
Colgate Optic White has become the first toothpaste to be awarded the American Dental Association (ADA) Seal of Acceptance in the at-home tooth bleaching category. To earn the Seal, the product was scientifically evaluated by independent experts for safety and efficacy, passing ADA laboratory tests and meeting ADA and American National Standards Institute-approved dental standards. The ADA Council on Scientific Affairs found that. the product is safe and effective in helping prevent cavities and whitening teeth beyond surface stains, when used according to instructions, according to Colgate-Palmolive.
"We are honored that the ADA has recognized Colgate Optic White with this Seal of Acceptance," said Ben McLaughlin, associate director, Optic White Toothpaste, North America marketing. "Colgate Optic White Advanced products represent years of research and development and receiving the ADA Seal of Acceptance underscores our commitment to making the best at-home whitening toothpastes on the market."
"We are honored that the ADA has recognized Colgate Optic White with this Seal of Acceptance," said Ben McLaughlin, associate director, Optic White Toothpaste, North America marketing. "Colgate Optic White Advanced products represent years of research and development and receiving the ADA Seal of Acceptance underscores our commitment to making the best at-home whitening toothpastes on the market."