• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Manscaped Expands Further in Europe

    Color Street Gives Back

    Redken's Acidic Range Is 60 Years in the Making

    Honest, Refillable Cleaners

    Nailing It in 2020
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    2. Colgate

    25. Jafra

    19. Nu Skin Enterprises

    9. Chanel

    23. Oriflame
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Honest, Refillable Cleaners

    Nailing It in 2020

    P&G, L'Oréal & Amorepacific Make News at CES

    PurposeBuilt Brands Files for IPO

    Amyris Named a Top Social & Environmental Impact Company
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Manscaped Expands Further in Europe

    Color Street Gives Back

    Redken's Acidic Range Is 60 Years in the Making

    Honest, Refillable Cleaners

    Nailing It in 2020
    Lab Equipment
    Mixing
    Packaging
    Testing

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond

    Coming Clean About Stink

    Henkel Reaches Sustainable Packaging Milestone

    Ross Designs Mixer for Increased Shear
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Comprehensive Research Group Inc.

    Siltech Corporation

    Ashland

    Croda

    Jeen International
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Hair, Scalp Ingredient Big at Ashland

    New biofunctional helps protect from pollution.

    Related CONTENT
    • Mibelle Biochemistry Launches Depolluphane EpiPlus
    • A Challenge to ‘Natural’ in the Beauty Space
    • Discover New Ingredients in Bangkok
    • Root to Tip
    • The Wipes That Turn Heads
    01.14.19
    Ashland’s new biofunctional helps protect your hair and scalp from pollution. Procataline G2 is a natural, botanical extract designed to help detox hair and purify the scalp against exposure to everyday air pollutants, said the company. This next generation BiotHAIRapy biofunctional is the ideal solution to shelter the hair and scalp from the detrimental effects of urban stress.

    Anne Clay, marketing manager, said, “Formulators are increasingly looking for natural ingredients that have proven efficacy to fight the effects of pollution exposure. Procataline G2 is a new generation biofunctional, with superior antioxidant defenses against air pollution. This superior version of Procataline G2 has been developed from pea (Pisum Sativum) extract augmented with a chia seed (Salvia Hispanicum) extract.  Procataline G2 has been clinically tested in one of the most polluted cities in Asia and has demonstrated increased scalp hydration and barrier function, reduced sensitivity, redness and desquamation.

     “Anti-pollution hair care is as much about protecting the scalp as it is the hair itself. Hair care treatments can help reduce and protect against the effects of exposure to air pollutants, purify the scalp and detoxify the hair,” said Penny Antonopoulos, global director of marketing - hair care.  “Procataline G2 has been shown to chelate major heavy metals and reduce tryptophan degradation in the keratin of the hair fiber, making the hair less prone to damage. Our scientific studies have explored the benefits that anti-pollutant products deliver. Our results provide added clarity and credibility on the impact that pollution has on skin, hair and scalp. In turn, such data helps build customer confidence and trust.”
    Related Searches
    • it
    • Natural Ingredients
    • anti-pollution
    • target
    Suggested For You
    Mibelle Biochemistry Launches Depolluphane EpiPlus Mibelle Biochemistry Launches Depolluphane EpiPlus
    A Challenge to ‘Natural’ in the Beauty Space A Challenge to ‘Natural’ in the Beauty Space
    Discover New Ingredients in Bangkok Discover New Ingredients in Bangkok
    Root to Tip Root to Tip
    The Wipes That Turn Heads The Wipes That Turn Heads
    NYSCC Experts Headline MakeUp in New York NYSCC Experts Headline MakeUp in New York
    DSM Unveils House of Naturals DSM Unveils House of Naturals
    Kao Acquires Washing Systems Kao Acquires Washing Systems
    Ohio Valley Chapter Looks At Microplastics on Sept. 19 Ohio Valley Chapter Looks At Microplastics on Sept. 19
    L’Oréal Acquires Logocos Naturkosmetik L’Oréal Acquires Logocos Naturkosmetik
    Suprastim Fights Skin Fatigue Suprastim Fights Skin Fatigue
    Coming Clean on Cleansing Coming Clean on Cleansing
    Suprastim Fights Skin Fatigue Suprastim Fights Skin Fatigue
    The Young and The Restless Drive Demand for Natural The Young and The Restless Drive Demand for Natural
    Color Cosmetics New Ingredients Color Cosmetics New Ingredients

    Related Breaking News

    • Hair Care
      Manscaped Expands Further in Europe

      Manscaped Expands Further in Europe

      Launches in Norway and Switzerland.
      Happi Staff 01.18.21

    • Hair Care
      Color Street Gives Back

      Color Street Gives Back

      Donates $10,000 to each of its 30 2018-2020 awareness campaign charity partners.
      Happi Staff 01.18.21

    • Hair Care
      Redken

      Redken's Acidic Range Is 60 Years in the Making

      Formulated with an acidic pH to defend against the negative effect of hair coloring, styling tools and even water.
      Happi Staff 01.18.21


    • Functional Ingredients | Household Cleaning | Packaging | Surfactants
      Honest, Refillable Cleaners

      Honest, Refillable Cleaners

      Jessica Alba debuts refillable line.
      Happi Staff 01.17.21

    • Actives | Color Cosmetics | Hair Care | Pigments | Skin Care | Surfactants
      Nailing It in 2020

      Nailing It in 2020

      Consumer demand for hair color and nail care soared during the past year, according to IRI.
      Happi Staff 01.17.21

    • Hair Care | Oral Care | Skin Care | Surfactants
      P&G, L

      P&G, L'Oréal & Amorepacific Make News at CES

      Here's a look at what you're reading for the week ended January 16.
      Happi Staff 01.17.21


    • Household Cleaning
      Starry-Eyed Over Robotic Household Cleaners

      Starry-Eyed Over Robotic Household Cleaners

      Bona introduces Starry Sky at Virtual CES.
      Happi Staff 01.16.21

    • Actives | Functional Ingredients | Household Cleaning | Surfactants
      PurposeBuilt Brands Files for IPO

      PurposeBuilt Brands Files for IPO

      Seeks to raise as much as $100 million in an initial public offering.
      Happi Staff 01.16.21

    • Color Cosmetics | Fine Fragrance | Packaging | Packaging | Personal Cleansers | Skin Care
      Three Form Vertical Beauty Alliance

      Three Form Vertical Beauty Alliance

      Mana, Meiyume and RPG team up to offer end-to-end beauty solutions.
      Happi Staff 01.15.21


    • Functional Ingredients | Personal Cleansers | Skin Care
      Amyris Named a Top Social & Environmental Impact Company

      Amyris Named a Top Social & Environmental Impact Company

      Recognized by Real Leaders as a 'force for good.'
      Happi Staff 01.15.21

    • Color Cosmetics | Hair Care
      L

      L'Oréal Bans Animal Hair in Brushes

      Joins nearly 100 companies in eliminating badger and goat hair.
      Happi Staff 01.15.21

    • Skin Care | Sun Care
      Ashland Launches Antaron ECo Gel

      Ashland Launches Antaron ECo Gel

      New ingredient offers a lighter feel ideal for gel, lotion, milk, or spray formulas.
      Happi Staff 01.14.21


    • Actives | OTC/Medicated | Skin Care
      Isosorbide Di-(Linoleate/Oleate) Treats Xerotic Pruritic Skin

      Isosorbide Di-(Linoleate/Oleate) Treats Xerotic Pruritic Skin

      Sytheon publishes study in the Journal of Investigative Dermatology.
      Happi Staff 01.14.21

    • Estée Lauder Appoints SVP, New Business Development

      Estée Lauder Appoints SVP, New Business Development

      Smith joins the company from Corning Incorporated.
      Happi Staff 01.14.21

    • Vantage Expands Range of Jojoba Esters

      Vantage Expands Range of Jojoba Esters

      Liponate Jojoba 20 is ideal for sensitive skin formulations.
      Happi Staff 01.14.21

    Trending
    • Nu Skin Launches ‘Clean’ Formula Line
    • Formulating Liquid Laundry Detergents
    • P&G, L'Oréal & Amorepacific Make News At CES
    • Bad Habit Taps Global Brand Ambassador & Creative Director
    • Rob Lowe Launches Skin Care Line
    Breaking News
    • Manscaped Expands Further in Europe
    • Color Street Gives Back
    • Redken's Acidic Range Is 60 Years in the Making
    • Honest, Refillable Cleaners
    • Nailing It in 2020
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Brown Fat Associated with Reductions in Chronic Disease Risk
    NIH Study Identifies Antibacterial Properties in Taurine
    NSF Begins New Certification Program
    Coatings World

    Latest Breaking News From Coatings World

    dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer
    OQ Chemicals Announces Carboxylic Acids Price Increase
    AOC Announces Price Increase
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FineHeart Successfully Tests Wireless TET System
    Apria Healthcare Settles Whistleblower Lawsuit
    OraSure’s OMNIgene·ORAL Device Included in COVID-19 EUA Amendment
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Valeo Pharma Appoints President, COO
    Metrion, LifeArc Extend Neuroscience Alliance
    Grifols Begins COVID-19 Plasma Treatment Trial
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    JLo Beauty Launches at Sephora & Amazon
    Unilever and Alibaba Group Join Forces
    Redken Unveils Acidic Bonding Concentrate Range
    Happi

    Latest Breaking News From Happi

    A Surge in Interest for Supplements & Vitamins
    Manscaped Expands Further in Europe
    Color Street Gives Back
    Ink World

    Latest Breaking News From Ink World

    dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer
    Techkon USA, Konica Minolta Partner
    Alon Bar-Shany Appointed Chairman of Highcon Board
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Exhibitor registration opens for virtual.drupa
    FTA planning in-person Forum & INFOFLEX
    Fortis Solutions Group achieves SGP certification
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Ontex Honored for Mask Production
    TFP Acquires PV3 Technologies
    Shemesh Adds U.S. Headquarters
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    OrthoPediatrics Expands Agent Network in Three European Countries
    Studies Show FlareHawk Expandable Cage Delivers Favorable Fusion, Patient Outcomes
    Rapid Recovery Protocol Can Lead to Increased Range of Motion After TKA
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Graphene Flagship Launches Redesigned Website

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login