With shortened cycles for product launches and changing demands due to the rise of e-commerce, our customers need a fast and flexible supply of personal care ingredients,said Daniele Piergentili, VP-home & personal care, North America, BASF. "The investment in our Mauldin site will improve the supply performance of our personal care solutions portfolio.
Pearlizers and opacifiers are specialty blends that are essential ingredients for obtaining luster, shimmering effects, or opacity in cosmetic products. By providing cosmetics with a premium and luxurious character, they allow manufacturers creating visually appealing formulations.
Aside from pearlizers and opacifiers, the new asset will manufacture additional specialty blends for the personal care market.