01.22.19
Private equity firm San Francisco Equity Partners (SFEP) has acquired a majority stake in Jane Iredale. SFEP says it will partner with founder Jane Iredale and her management team as the company embarks on its next phase of growth.
Terms of the deal were not disclosed.
Headquartered in Great Barrington, MA, Jane Iredale serves the US professional beauty channel, including licensed aestheticians, dermatologists, plastic surgeons, professional spas and salons, and the company’s products are also sold online to consumers, through specialty retail stores and in more than 50 countries worldwide.
“As we have worked with Jane and her team, we have developed a strong appreciation for the quality and authenticity of the Jane Iredale brand, the strength of the company and its Great Barrington roots,” said Scott Potter, managing partner of SFEP. “This is a brand with uniquely strong products and unsurpassed consumer loyalty. We are thrilled to be chosen by Jane to help guide the brand to new heights.”
“Starting with a modest idea – to create a makeup product that was good for the skin – it’s been an amazing 25-year journey to build one of the world’s leading cosmetics brands. To take the company to the next level, I knew we needed a partner with a proven track record in beauty who would be a good steward to our brand and company. Based on their experience working with leading authentic natural brands, SFEP is the ideal partner to guide us through the next phase,” said Iredale.
You can listen to a Happi podcast with Iredale here.
Terms of the deal were not disclosed.
Headquartered in Great Barrington, MA, Jane Iredale serves the US professional beauty channel, including licensed aestheticians, dermatologists, plastic surgeons, professional spas and salons, and the company’s products are also sold online to consumers, through specialty retail stores and in more than 50 countries worldwide.
“As we have worked with Jane and her team, we have developed a strong appreciation for the quality and authenticity of the Jane Iredale brand, the strength of the company and its Great Barrington roots,” said Scott Potter, managing partner of SFEP. “This is a brand with uniquely strong products and unsurpassed consumer loyalty. We are thrilled to be chosen by Jane to help guide the brand to new heights.”
“Starting with a modest idea – to create a makeup product that was good for the skin – it’s been an amazing 25-year journey to build one of the world’s leading cosmetics brands. To take the company to the next level, I knew we needed a partner with a proven track record in beauty who would be a good steward to our brand and company. Based on their experience working with leading authentic natural brands, SFEP is the ideal partner to guide us through the next phase,” said Iredale.
You can listen to a Happi podcast with Iredale here.