Dr. Bronner’s executive team has assembled a transition team headed by CEO David Bronner and president Michael Bronner to lead the sales department while the company evaluates internal and external candidates to best lead the department going forward.
“Mike has been the architect of our sales operation for the last 12 years. Professionally, we will miss him dearly. As his good friend, I am excited for him to embark on this new journey. Mike is leaving on great terms with everyone here. This opportunity will allow him to do what he loves for a smaller mission-driven brand that shares similar values: build and scale a sales operation. The move will also allow him to move back to his home turf of the Midwest, which is important to him,” said Michael Bronner, president.
Senior sales managers Gina Coccari and Marc DeRosa will play key roles in this transition, continuing to lead natural and mass market sales respectively. Promoted earlier last year, the two have already assumed control of most sales functions and have been keystones to Dr. Bronner’s growth and new account acquisition and management, according to a statement released by the company.
“It’s an understatement to say that Mike has done right by us: we have grown from under $20 million in annual revenue to over $120 million under his tenure. Mike is our dear friend and a true force of nature. He has mentored an incredible team of people and built an amazing well-oiled sales machine that will continue to rock and take us to the next level. While we are sad to see him go, we will continue to effectively sell and distribute our products to people everywhere,” said David Bronner, CEO.