The entire Pat McGrath Labs cosmetics collection will be available at Bergdorf Goodman, as well as limited-edition exclusives.
Bergdorf Goodman will celebrate the partnership with Pat McGrath Labs by featuring the beauty brand in its Fifth Avenue windows during New York Fashion Week, as well as dedicated visual moments on the beauty level.
“Bergdorf Goodman is the quintessential retailer and a global icon, and I am thrilled to have Pat McGrath Labs featured here in such a major way,” said McGrath. “This retail experience really gives us a chance to bring the brand story and my vision to life.”
McGrath will hold her first personal appearance at Bergdorf Goodman on Feb. 9 from 5pm–7pm.
“Pat McGrath is to beauty what the best of class designers are to fashion,” said Senior Vice President, Women’s Fashion Director and Store Presentation Linda Fargo. “Pat and fashion are inextricable; the way Bergdorf Goodman and fashion are. We wanted Pat to have the stage and context of a true fashion venue to reflect her talent and accomplishments and to make a piece of Pat available to our clients.”