With the launch of its laundry line, the company seeks to “alleviate harsh ingredients, bulky wasteful packaging, and sticky dribbles of detergent on nearby surfaces from the typical laundry routine.” The brand’s formulas are made with natural enzymes and free of synthetic dyes, fragrance or brighteners.
The dispenser features a patent pending auto-dosing mechanism that aids detergent pours, allotting the exact amount of soap needed every time, according to the company. Its reusable glass vessel & recyclable detergent pouch system fosters 80% less waste than single-use plastic laundry bottles and equates to $0.30 per load with 33 loads per 24 oz. pouch.
In addition, Grove Collaborative said it is working with TerraCycle to ensure that the detergent pouches returned from customers are fully recyclable upon request.
“At Grove, we’re focusing on helping all families create a home that reflects the best of themselves,” said Stuart Landesberg, co-founder and CEO of Grove Collaborative. “For laundry, that means natural formulations that really work and are safe for your family and a packaging system that uses significantly less plastic. We’re excited to share a product that can both improve the laundry routine and reduce its environmental impact.”