The first collaborative feature debuts yesterday on moroccanoil.com with an inspiring look at Madison Keys' mission to make a difference through her work with FearlesslyGiRL, an internationally recognized organization that encourages a kinder, more supportive environment among young girls. The series will continue throughout the global tennis season, spotlighting new players and stories that are creating a positive impact.
"Our INSPIRED BY WOMEN™ platform is so much more than a campaign for us—it's a lifelong project to celebrate, inspire and empower women around the world," says Moroccanoil co-founder Carmen Tal. "We are thrilled to celebrate the next chapter of INSPIRED and announce this new partnership with an organization who shares our vision so profoundly. Someone who embodies what it means to inspire by example is legendary founder of the WTA, Billie Jean King. By creating the WTA and advocating for equality, she revolutionized the world of women's sports so it is only fitting that we turn to a partner that truly epitomizes what strength, passion and determination can achieve."
"We are so very happy to announce this perfect match between Moroccanoil and the WTA," stated WTA president,Micky Lawler. "There is a remarkable life story behind each of the WTA's extraordinary athletes that cannot be told in match wins or record titles. The INSPIRED series is a creative and positive platform for both Moroccanoil and the WTA to share how our champions channel their passion off-court into making a difference and blazing new trails."