“We love to lead the way at hello, from incorporating modern, high-performance and natural ingredients, to how we design our products to help elevate the everyday. When it comes to leading the way in charcoal toothpaste, we’re psyched to offer a premium line of epic whitening charcoal products that work brilliantly, taste incredible, and are available for everyone,” said Craig Dubitsky, founder.
Hello has the No. 1 selling activated charcoal toothpaste line, based on company-cited IRI data.
The new products are Activated Charcoal + Hemp Seed Oil, Activated Charcoal + Natural Açai, and Activated Charcoal + Dragon Fruit.Specifically formulated with activated charcoal (made from sustainable bamboo), the three new black “superpastes” work to safely remove stubborn plaque, whiten teeth and provide freshness, according to the brand.
The new activated charcoal infused floss is coated with vegan candelilla wax.
The new SKUs will be exclusively available at all Target stores nationwide and online at Target.com.