Breaking News

Hello Products Expands Charcoal Line

Variations include a new paste with hemp seed oil and infused floss.

Related CONTENT

01.31.19

Montclair, NJ-based Hello Products is further expanding its activated charcoal oral care products. Rolling out tomorrow are new SKUs—Activated Charcoal Epic Whitening Toothpastes, available exclusively at Target, plus a new Activated Charcoal Infused Floss.

“We love to lead the way at hello, from incorporating modern, high-performance and natural ingredients, to how we design our products to help elevate the everyday. When it comes to leading the way in charcoal toothpaste, we’re psyched to offer a premium line of epic whitening charcoal products that work brilliantly, taste incredible, and are available for everyone,” said Craig Dubitsky, founder.

Hello has the No. 1 selling activated charcoal toothpaste line, based on company-cited IRI data.

The new products are Activated Charcoal + Hemp Seed Oil, Activated Charcoal + Natural Açai, and Activated Charcoal + Dragon Frui t.Specifically formulated with activated charcoal (made from sustainable bamboo), the three new black “superpastes” work to safely remove stubborn plaque, whiten teeth and provide freshness, according to the brand.

The new activated charcoal infused floss is coated with vegan candelilla wax.

The new SKUs will be exclusively available at all Target stores nationwide and online at Target.com.

Related Breaking News

Actives | Functional Ingredients | Oral Care | Personal Cleansers

FDA Issues New Guidance On Pharmaceutical Alcohol

Agency has concerns about methanol contamination in drug products other than hand sanitizer.
Happi Staff 01.20.21
Hair Care | Oral Care | Personal Cleansers | Skin Care

P&G & the Post-Pandemic Shopper

The move toward e-commerce is permanent, according to executives.
Happi Staff 01.20.21
Hair Care | Oral Care | Skin Care | Surfactants

P&G, L'Oréal & Amorepacific Make News at CES

Here's a look at what you're reading for the week ended January 16.
Happi Staff 01.17.21
Household Cleaning | Oral Care

P&G Opens Virtual LifeLab at CES

What would have happened in Vegas is now open to more than just CES attendees.
Happi Staff 01.13.21
Color Cosmetics | Oral Care | Skin Care

Herbalife's Champion Steps Aside

Carl Icahn sells stake and leaves board.
Happi Staff 01.03.21
Oral Care

Powder Oral Hygiene Compositions

London-based Swish IP Holdings earns patent protection.
Happi Staff 12.31.20
Oral Care

Company Cited for COVID-19 Claims

Mouth rinse claims catch eye of FDA and FTC.
Happi Staff 12.31.20
Color Cosmetics | Functional Ingredients | Hair Care | Household Cleaning | Laundry Care | Oral Care | Polymers | Skin Care | Sun Care | Surfactants

The Best Household & Personal Products of 2020

Did your formula make the Good Housekeeping Institute's list?
Happi Staff 12.30.20
Hair Care | Household Cleaning | Oral Care | Personal Cleansers | Skin Care

P&G Names Next CFO

Current SVP–baby care, North America, will take post on March 1, 2021.
Happi Staff 12.09.20
Oral Care

Plus Ultra Unveils Biodegradable Oral Care

Helps to directly combat the millions of electric toothbrush replacement heads tossed each year.
Happi Staff 12.03.20
Color Cosmetics | Functional Ingredients | Oral Care

What You’re Reading on Happi.com

Oral care leader’s research on coronavirus is getting attention.
Happi Staff 11.29.20
Oral Care

FDA Warns Oral Care Co. for COVID-19 Claims

Agency and FTC take issue with Pro Breath MD's claims made online.
Happi Staff 11.25.20
Oral Care

Colgate's Research on COVID-19

Lab studies in new research program show specific toothpaste and mouthwash formulas neutralize the virus.
Happi Staff 11.20.20
Laundry Care | Oral Care

Church & Dwight Posts Gains in Q3

After 13.9% rise in quarterly sales, maker of Arm & Hammer predicts 2020 will be a banner year.
Happi Staff 10.30.20
Oral Care

Sunstar Recalls Oral Rinse

Paroex prescription oral rinse product for gingivitis may be contaminated with bacteria.
Happi Staff 10.28.20