Aubio Lip Care—a lip care company backed by John Paul DeJoria, co-founder of Paul Mitchell Hair Systems—will have a significant presence at the FIS Snowboard, Freestyle and Freeski World Championships, presented by Toyota, in Utah. US Ski & Snowboard recently announced a year-long partnership with Aubio Life Sciences, making Aubio its official lip care partner.  

The partnership will be at full steam with the FIS World Championships this month at Solitude Mountain, Park City Mountain and Deer Valley Resort. Aubio will have a major presence on-hill for the freestyle competitions at Deer Valley with signage and its support of current reigning aerials World Champion Ashley Caldwell. Additionally, the Aubio Warming Hut will be set up at the Park City Mountain sponsor village and provide consumers a break from the cold with glove and boot warmers, blankets and a real fire.

In addition, patrons will be able to watch the live stream of the World Championships events in the Aubio Warming Hut and learn about how sun exposure and cold are "triggers" that can cause cold sore outbreaks. Aubio Cold Sore treatment gel provides temporary relief of pain and itching associated with cold sores. Aubio Hydrating Lip Balm provides broad spectrum sun protection.

"Winter sports can be hard on your lips, so US Ski & Snowboard is excited to be partnering with Aubío Life Sciences, making life on the road and competing more comfortable for our athletes and staff. Aubío's Cold Sore Treatment Gel is Labdoor Sports certified, and we are proud to partner with a company as committed to our athletes as we are," said U.S. Ski & Snowboard's CMO Dan Barnett.

"Aubío focuses its vision on helping people to manage troublesome skin conditions," said Rachel Wagner, CEO of Aubio Life Sciences.  "We are ecstatic to be able to showcase our products in the extreme conditions that US Ski & Snowboard athletes endure every day."

You can hear more about DeJoria’s investment in Aubio in this Happi podcast.