02.05.19
Unilever says it is meeting the ever-changing needs of shoppers by expanding its deodorant portfolio to include SKUs designed for on-the-go lifestyles. The company is rolling out new wipe and mini formats across its Dove, Degree and Axe brands.
“Our research shows that nearly 50% of people are applying their deodorant multiple times every single day," said Dawn Hedgepeth, general manager and vice president of Unilever Deodorants, Men's Grooming and Hand and Body Lotion. She continued, "Our new Deodorant Wipes provide an easy-to-use format for wiping away sweat and freshening up. There are countless moments where these wipes can provide a fresh re-set – activities like working out, before a big meeting, during travel, on the way to meet up with friends or just running around the house."
With 24-hour odor protection, the new deodorant wipes are available from five brands —Dove, Dove Men+Care, Degree Women, Degree Men and AXE. Ideal for touch-ups to freshen underarms, neck and chest, Unilever's Deodorant Wipes are pre-moistened, alcohol-free and come packaged with built-in lids to ensure freshness. Currently offered in seven variants, the wipes are available in a 25-count pack and carry a suggested retail price of $4.98 - $5.99.
Unilever has also added new 1-oz. dry spray antiperspirant deodorants in its Dove, Dove Men+Care, Degree Women and Degree Men lines. Based on best-selling fragrances, the new mini dry sprays will retail for $1.99.
“Our research shows that nearly 50% of people are applying their deodorant multiple times every single day," said Dawn Hedgepeth, general manager and vice president of Unilever Deodorants, Men's Grooming and Hand and Body Lotion. She continued, "Our new Deodorant Wipes provide an easy-to-use format for wiping away sweat and freshening up. There are countless moments where these wipes can provide a fresh re-set – activities like working out, before a big meeting, during travel, on the way to meet up with friends or just running around the house."
With 24-hour odor protection, the new deodorant wipes are available from five brands —Dove, Dove Men+Care, Degree Women, Degree Men and AXE. Ideal for touch-ups to freshen underarms, neck and chest, Unilever's Deodorant Wipes are pre-moistened, alcohol-free and come packaged with built-in lids to ensure freshness. Currently offered in seven variants, the wipes are available in a 25-count pack and carry a suggested retail price of $4.98 - $5.99.
Unilever has also added new 1-oz. dry spray antiperspirant deodorants in its Dove, Dove Men+Care, Degree Women and Degree Men lines. Based on best-selling fragrances, the new mini dry sprays will retail for $1.99.
