In the week leading up to Valentine’s Day 2018:
· Red lip color sales grew 15%
· Grey/smoky eye shadow sales grew 38%
The week of Valentine’s Day 2018:
· Perhaps in the hopes of those tears of joy, waterproof mascara sales outpaced regular mascara
· Last minute DIY manicure in case he decides to “put a ring on it?” Romantic pink and beige nail enamel sales outperformed the total nail color market
For more color cosmetic news, check out the March 2019 edition of Happi.