"Our team is thrilled to announce Lori's naming as president," said Michael Brinkenhoff, M.D., founder and CEO of RevitaLash Cosmetics. "Her business acumen, vast experience, and proven track record in the industry makes her an invaluable asset. Her knowledge of sales and marketing, coupled with strategic category-specific experience, make Lori the perfect candidate to shape and realize a modern vision for our brand."
Prior to arriving at RevitaLash, with strong beginnings in advertising, Jacobus founded IceBox, a full-service advertising and marketing agency. She led her team to successfully ready skin care brand StriVectin for acquisition, while simultaneously launching beauty brands Yes To Carrots and InCoco. Jacobus focused her brand-building experience to the client side when she joined Murad Skincare as CMO, where she again helped ready the company for acquisition to Unilever's prestige division.