“We’ve always had a strong presence in California working with our existing customers in LA, San Francisco and the surrounding areas,” says Founder & CEO, Anisa Telwar Kaicker. “Building strong relationships and authentic collaboration is at the core of our organization, and Anisa LA is another way to better support our partners. In addition, the West Coast is becoming an epicenter for the caliber of clean and emerging beauty brands we want to partner with. We believe our new studio in Santa Monica will continue to strengthen those relationships.”
Anisa LA will feature an extensive library of product designs including cosmetic and skin care brushes, brush cleaners, storage solutions, body care, and a full assortment of lashes. Designed to be an inspiring area for ideation, Anisa LA is a bright and open space to easily showcase the company’s innovation, full capabilities and unique culture.
Clients can experience Anisa’s latest launches and new technologies dedicated to sustainable brush manufacturing. Anisa LA is the company’s third US location, joining the Atlanta headquarters and NYC studio, and is another step in the company’s mission to grow partnerships through sustainable manufacturing and brush innovation.
The studio will be led by two industry veterans with a passion for West Coast beauty brands, Cindy Chang, SVP-business development and Tamar Garabedian, senior director, business development.
Anisa International creates application solutions to address emerging skin care and makeup trends that exceed consumer expectations. The company holds more than 30 patents and trademarks, and two US-owned manufacturing facilities in China focused on social and environmental responsibility. Anisa International produces more than 25 million brushes a year for hundreds of customers around the world.