Seppic's wescource was unveiled last year.
Today, consumers are increasingly paying attention to their health and well-being and the cosmetics industry must meet a global ethical requirement; wesource's communication is built on naturality, scientific expertise and a societal commitment in Madagascar, said the firm.
For over 60 years, knowledge of the Malagasy plants has triggered innovation and led to the development and continuous improvement of the Centellaasiatica supply-chain. Seppic is committed to a sustainable harvest and equitable sharing of its know-how and benefits with the local partners.
"This award recognizes wesource, our new active ingredients brand, as well as its associated communication actions. This is also a great opportunity to publicize our commitments in Madagascar and to engage more partners to join us,” said Léa Seidenbinder, wesource brand marketing manager.