02.26.19
With over 40 years of history rooted in New York City’s punk rock scene and founded by former Blondie backup singers and sisters, Tish & Snooky Bellomo, Manic Panic embodies a true lifestyle brand that has achieved great mainstream success in fashion hair colors and cosmetics. Now, it appointed Pacific Swell Brands as its exclusive licensing agency to expand its product offering and lifestyle program.
PacSwell will focus on offering core fans (Dyehards), mainstream consumers and beauty professionals more ways to engage with the brand through new product categories and retail channels. PacSwell will leverage Manic Panic’s brand loyalty, punk rock roots, N.Y.C. history and success at retail to extend the brand into new categories through partnerships across hair styling, beauty, fashion, home décor, Halloween seasonal products and other lifestyle categories.
PacSwell will focus on offering core fans (Dyehards), mainstream consumers and beauty professionals more ways to engage with the brand through new product categories and retail channels. PacSwell will leverage Manic Panic’s brand loyalty, punk rock roots, N.Y.C. history and success at retail to extend the brand into new categories through partnerships across hair styling, beauty, fashion, home décor, Halloween seasonal products and other lifestyle categories.