02.27.19
It's made in the shade! Out of the Blue is a new makeup range from Pur focused on blue light deference to helo protect skin against aging induced by high energy blue light.
Availale now at purcosmetics.com and Ulta/Ulta.com, the eyeshadow, lipgloss and blush all feature Energy Complex- a combination of ginseng, green tea and vitamin B that helps boost the skin’s natural metabolism and rejuvenate the skin – as well as xanthophyll that protects skin against the visible signs of aging induced by high energy visible blue light .
“Our priority will always be creating super innovative products that work with the skin to yield the most desirable results,” said Tisha Thompson, vice president of marketing and Innovation at Pur. “It’s no secret that we’re living in a digital age, where our skin is constantly exposed to the blue light omitted from both the sun and tech devices, like smartphones, computers and tablets—so it’s safe to say blue light is literally all around us. I wanted to create a collection that helps to keep skin protected from the visible signs of aging induced by high energy visible blue light, while also giving you the striking color, quality formulas and fun, eye-catching packaging you will love. Because let’s face it--you shouldn’t have to sacrifice your lifestyle for great skin when you can have both!”
Availale now at purcosmetics.com and Ulta/Ulta.com, the eyeshadow, lipgloss and blush all feature Energy Complex- a combination of ginseng, green tea and vitamin B that helps boost the skin’s natural metabolism and rejuvenate the skin – as well as xanthophyll that protects skin against the visible signs of aging induced by high energy visible blue light .
“Our priority will always be creating super innovative products that work with the skin to yield the most desirable results,” said Tisha Thompson, vice president of marketing and Innovation at Pur. “It’s no secret that we’re living in a digital age, where our skin is constantly exposed to the blue light omitted from both the sun and tech devices, like smartphones, computers and tablets—so it’s safe to say blue light is literally all around us. I wanted to create a collection that helps to keep skin protected from the visible signs of aging induced by high energy visible blue light, while also giving you the striking color, quality formulas and fun, eye-catching packaging you will love. Because let’s face it--you shouldn’t have to sacrifice your lifestyle for great skin when you can have both!”
