Tom’s says the new Activated Charcoal Toothpaste is the gentlest charcoal toothpaste among leading natural brands and offers an enamel-safe formula mild enough for everyday use. It gently whitens teeth by removing surface stains and freshens breath with natural peppermint flavor. In addition, unlike most natural charcoal toothpastes, Tom’s is offering the plant-based charcoal formulations in both fluoride- and fluoride-free variants.
"Our extensive product research has shown that our formula is less abrasive than other natural charcoal toothpastes on the market, providing an effective yet gentle whitening option," said Lindsey Seavey, oral care brand manager at Tom's of Maine. "As the #1 natural oral care brand, Tom's of Maine is committed to continued product innovation and providing choice to help families wake up well!"
Tom's of Maine's new Sea Salt toothpaste and mouthwash regimen embraces one of nature's most popular minerals to bring a unique taste to natural oral care routines. Made with purified sea salt, the refreshing formulas carefully balance the naturally salty taste of the sea with the invigorating sweetness of peppermint for a refreshing taste experience that leaves your mouth feeling fresh and clean, according to Tom’s, which is part of Colgate-Palmolive.
"Our new Sea Salt regimen is a unique oral care experience that is both great tasting and effective without artificial flavors, sweeteners, dyes or preservatives," said Seavey. "Sea salt has long been used as a seasoning in cooking, and in beauty for its exfoliation benefits – this versatile ingredient, when combined with natural peppermint flavor, is equally at home in our toothpaste and mouthwash formulas that fight bad breath germs and freshen breath."