03.04.19
SC Johnson has announced that it will launch the industry’s first product that uses 100% recycled ocean plastic in a major home cleaning brand with the Windex Vinegar Ocean Plastic.
“With over 5 trillion pieces of plastic debris in the ocean, conditions are continuing to get worse and worse,” said Fisk Johnson, chairman and CEO of SC Johnson. “The Windex bottle is just one of the many ways we are not only providing solutions to combat ocean pollution but taking action to make these solutions a reality.”
The Windex Vinegar Ocean Plastic bottles are an everyday offering, and will be made available at North American retailers such as Target and Walmart. As many as 8 million units will hit retail shelves this spring, said SCJ.
The new product is the world’s first glass cleaner bottle made from 100 percent recycled ocean plastic, and it is also non-toxic and cruelty-free, according to the company, which showcased the bottle at the GreenBiz conference in Phoenix last week.
Plans are also underway to launch a 100% Social Plastic Windex bottle with Plastic Bank by fall of 2019. This product is another milestone in the company’s efforts to tackle ocean plastic pollution, according to the company.
This product is innovative and unlike anything else on the market as it will include recycled ocean-bound social plastic sourced from Plastic Bank from Haiti, Philippines and Indonesia, which not only helps the environment but also provides social benefits to people living below the poverty level. Under this program, the company is now creating recycling programs as part of the solution to stopping ocean-bound plastic and addressing poverty at the same time. The program is designed to educate on recycling and get people to live with and use plastic responsibly. Each bottle will represent a new source of income or economic opportunity for the program’s participants.
“With over 5 trillion pieces of plastic debris in the ocean, conditions are continuing to get worse and worse,” said Fisk Johnson, chairman and CEO of SC Johnson. “The Windex bottle is just one of the many ways we are not only providing solutions to combat ocean pollution but taking action to make these solutions a reality.”
The Windex Vinegar Ocean Plastic bottles are an everyday offering, and will be made available at North American retailers such as Target and Walmart. As many as 8 million units will hit retail shelves this spring, said SCJ.
The new product is the world’s first glass cleaner bottle made from 100 percent recycled ocean plastic, and it is also non-toxic and cruelty-free, according to the company, which showcased the bottle at the GreenBiz conference in Phoenix last week.
Plans are also underway to launch a 100% Social Plastic Windex bottle with Plastic Bank by fall of 2019. This product is another milestone in the company’s efforts to tackle ocean plastic pollution, according to the company.
This product is innovative and unlike anything else on the market as it will include recycled ocean-bound social plastic sourced from Plastic Bank from Haiti, Philippines and Indonesia, which not only helps the environment but also provides social benefits to people living below the poverty level. Under this program, the company is now creating recycling programs as part of the solution to stopping ocean-bound plastic and addressing poverty at the same time. The program is designed to educate on recycling and get people to live with and use plastic responsibly. Each bottle will represent a new source of income or economic opportunity for the program’s participants.
