In today’s global marketplace, there are endless advantages for the beauty and personal care industry. Ingredients from multiple continents are combined to create some of the most powerful skin care solutions ever, and are reaching consumers in every world market. But, the logistics of a managing a global marketplace and the products in it have become a new challenge in the beauty industry.

Now more than ever, we need long-lasting, shelf-stable products that can withstand transit across the miles and continue to remain efficacious. This becomes even more important when considering the rise in anti-aging and anti-pollution skin care to keep customers’ skin looking healthy and young. Fortunately, the many innovative forms and blends offered by Jojoba-based ingredients can offer the perfect solutions for various cosmetic products.

Due to its unique chemical structure and antioxidants content, Jojoba oil has incomparable oxidative stability, resulting a long shelf life and resistance towards free radicals. This exclusive property of jojoba as a carrier oil can be capitalized upon by brands and result in formulations with oxidatively-sensitive vitamins, essential oils and other natural active materials.

What’s more, Jojoba oil also aligns with customer demand for clean beauty, resulting in skin care that is more natural, with healthier ingredients and safer for use. Not only that, consumers believethe less ingredients a product has, then the better and more natural it is. The trend is having a major impact on the cosmetics market as consumers demand more natural applications for their bodies, faces and hair.

“As there’s been an increase in demand for more natural ingredients in different textures and blend, it’s no wonder that brands are turning toward the benefits of Jojoba oil more and more,” said Lee Reuveni, CEO of Jojoba Desert, a leading supplier of jojoba oil. “The market’s change in perception was only a matter of time. It’s exciting to see the impact Jojoba oil is already making in the beauty industry, and we believe it will continue to revolutionize skin care in the years to come.”

Jojoba Desert (A.C.S.) Ltd. is a leading jojoba oil manufacturer and provider that provides various jojoba products to top cosmetics brands, manufacturers, laboratories and distributors worldwide. For additional information, contact Adva Ambar, Global Marketing and Brand Director, at adva.ambar@jojobadesert.com.