With Counter Culture’s probiotic-based products, beneficial bacteria and the bio-detergents they create clean surfaces by breaking down dirt, grease and odors which ultimately contribute to a healthy microbial balance. The Solana. Beach, CA-based company contends the cleaner rebalance the “microbiHOME,” making environments truly safer for tots, pets and grown-ups.
“Since the industrial revolution when household cleaning products were first introduced, category innovation has been limited,” said Michelle Perkins, founder of Counter Culture. “Green cleaners entering the scene in the 1990’s were essentially less effective, cleaned up analogues of mainstream offerings, but with the same fundamental ideology that all bacteria is bad. Counter Culture is a true category disruptor, challenging the status quo regarding what ‘clean’ really means. We believe that removing all bacteria, both good and bad, does more harm than good. Rather than killing 99.9% of bacteria, our products use friendly bacteria to populate surface areas and clean effectively.”
The product line include just four ingredients: purified water, probiotic cultures, lactic acid and organic essential oils.
The All-Purpose Cleaners and Air & Fabric Refreshers come in two fresh, beautiful scents, including Lemongrass and Geranium, and the Floor Cleaner Concentrate comes in both Lemongrass and Lavender scents.