On the heels of its 20 anniversary, leading beauty retailer Sephora will open 35 new locations across the US in 2019, marking five years of significant brick & mortar growth for the omni-retailer. Beginning March 14t with an opening at New York’s famed Hudson Yards development, new Sephora locations will open in 32 cities, including Palm Springs, CA, Charlotte, NC, Los Angeles, CA and more. 

“At Sephora, we are constantly working to further enhance, personalize and simplify the omnichannel experience for our clients, so the connection between the physical and digital is virtually seamless and highly customized at every touchpoint,” said Mary Beth Laughton, Executive Vice President of Omni Retail. “Clients can browse our beauty offering online or using our Sephora App, use our digital ‘Happening at Sephora’ tool to discover what’s happening in store like events, classes and services to plan their trip to their local store and even try on looks digitally with Sephora Virtual Assistant. We are thrilled to be opening in even more communities this year, bringing the best of prestige beauty, including our passionate Beauty Advisors, to more clients across the US, in real life.”

Later this year, Sephora is partnering with the luxury treatment center OrangeTwist in three California locations. OrangeTwist is a fast-growing network of modern treatment shops for women and men. Created by industry leader Clint Carnell, CEO of the HydraFacial Company, OrangeTwist is on a mission to bring the very latest in non-invasive body, face and skin treatments into the daily lives of consumers everywhere. OrangeTwist delivers highly personalized experiences that help clients look and feel their absolute best. Its highly curated menu will be available in an adjacent location connected to Sephora stores in San Diego and Los Angeles