Houston-based AlEn USA has rolled out a new eco-friendly line of household cleaning products called Art of Green. The launch is aimed at democratizing green cleaning for everyday users, said the company, which is a subsidiary of Grupo AlEn, a global cleaning laundry company.

Art of Green is 98% naturally derived and available in three product formats: a multipurpose cleaning spray, multipurpose wipes and a concentrated refill. The new product line offers consumers a safe, high-performing natural cleaning alternative that's priced for everyday use.

Art of Green is a USDA-certified Bio-based product line housed in bottles made with 100% post-consumer recycled materials. Scents include Lavender Eucalyptus and Citrus and White Flowers.

Products are currently available for purchase at HEB grocery stores in Texas and select retailers in California.

"For consumers seeking a green, yet affordable, approach to household cleaning, Art of Green sets the standard for effective, nature-based cleaners," said Tanu Grewal, head of marketing for AlEn USA. "We're aiming to bridge the accessibility gap for consumers who have already 'gone green' or are eager to try their first green product but are wary of sacrificing efficacy. Art of Green does just that with uncompromising performance and everyday affordability."