“Our goal is to help customers spend less time and money searching for the right skincare solutions,” said Kara Trousdale, head of beauty for private brands on Amazon.com. “We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.”
In addition to a retinol moisturizer and vitamin C serum, the Belei range also includes micellar facial wipes, charcoal mask, SPF moisturizer, acne and dark spot treatments, an eye cream, serums and moisturizers.
All Belei products are free of parabens, phthalates, sulfates and fragrance and are not tested on animals. Belei product bottles are made of post-consumer recycled resin and carton packaging is 100% recyclable, noted Amazon.