03.27.19
Unilever has made a binding offer to acquire Garancia, the French derma-cosmetic brand founded in 2004 by pharmacist Savéria Coste.
Garancia offers 38 premium facial and body skincare products predominantly sold through the pharmacy channel in France, and in selective retail distribution.
“Since I created Garancia, I have always paid particular attention to product formulation, and I have striven to maintain a disruptive, innovation-driven approach within the company. Based on the combination of nature and science, my formulas are clean, sensory and so effective our consumers think they are magical! After sustained growth in France in recent years, Garancia is now ready to enter a new phase of its development, and Unilever Prestige would be the right partner to help Garancia achieve our ambitions, while maintaining our continued commitment to clean ingredients, creativity and excellence, which will guarantee the preservation of Garancia’s core values,” said Coste.
“Garancia is one of the leading brands in pharmacies with a strong positioning between natural and science, offering fantastic beauty products with a touch of magic. Thanks to Savéria’s vision and expertise in derma-cosmetics, Garancia’s hero product Pschitt Magique is much loved and has earned great loyalty from consumers across different generations. We are delighted to have the opportunity to grow this brand globally,” said Vasiliki Petrou, Unilever EVP and CEO prestige.
Terms of the deal were not disclosed. The acquisition is expected to close in second quarter.
Garancia offers 38 premium facial and body skincare products predominantly sold through the pharmacy channel in France, and in selective retail distribution.
“Since I created Garancia, I have always paid particular attention to product formulation, and I have striven to maintain a disruptive, innovation-driven approach within the company. Based on the combination of nature and science, my formulas are clean, sensory and so effective our consumers think they are magical! After sustained growth in France in recent years, Garancia is now ready to enter a new phase of its development, and Unilever Prestige would be the right partner to help Garancia achieve our ambitions, while maintaining our continued commitment to clean ingredients, creativity and excellence, which will guarantee the preservation of Garancia’s core values,” said Coste.
“Garancia is one of the leading brands in pharmacies with a strong positioning between natural and science, offering fantastic beauty products with a touch of magic. Thanks to Savéria’s vision and expertise in derma-cosmetics, Garancia’s hero product Pschitt Magique is much loved and has earned great loyalty from consumers across different generations. We are delighted to have the opportunity to grow this brand globally,” said Vasiliki Petrou, Unilever EVP and CEO prestige.
Terms of the deal were not disclosed. The acquisition is expected to close in second quarter.
