04.09.19
Amorepacific has launched Laneige in Europe through an exclusive partnership with Sephora. The brand will be available in more than 800 Sephora stores across 18 markets in Europe, including France, Russia, Spain, Italy, Poland, and Germany.
Created in 1994, Laneige was the first of Amorepacific's major brands to be launched outside of Korea.
"Amorepacific is thrilled to have Sephora as the exclusive retail partner for LANEIGE," said Thierry Maman, general manager of Amorepacific Europe. "Amorepacific is thrilled to have Sephora as the exclusive retail partner for Laneige.
Previously, Amorepacific's European business included its luxury fragrance brand Goutal Paris which the company acquired in 2011. In 2017, Amorepacific launched its luxury skincare brand Sulwhasoo in Europe exclusively through the Paris Galeries Lafayette, as the first Korean skincare brand to open an exclusive online store there.
Created in 1994, Laneige was the first of Amorepacific's major brands to be launched outside of Korea.
"Amorepacific is thrilled to have Sephora as the exclusive retail partner for LANEIGE," said Thierry Maman, general manager of Amorepacific Europe. "Amorepacific is thrilled to have Sephora as the exclusive retail partner for Laneige.
Previously, Amorepacific's European business included its luxury fragrance brand Goutal Paris which the company acquired in 2011. In 2017, Amorepacific launched its luxury skincare brand Sulwhasoo in Europe exclusively through the Paris Galeries Lafayette, as the first Korean skincare brand to open an exclusive online store there.