The aim of this new campaign is to help reduce plastic waste and increase customer convenience by placing reusable bags in easy to find and highly frequented sections of its stores. As part of the launch, Walmart is rolling out a new assortment of reusable bags that are made with post-consumer recycled content.
The new reusable bag initiative will begin rolling out to stores next month and follows a recent announcement by Walmart on a series of plastic waste reduction goals that seek to advance the sustainability of the retailer’s private brand packaging by making it 100 percent recyclable, reusable or industrially compostable by 2025.
This year’s milestone summit also featured announcements and updates on several other sustainability initiatives. For example, the event marks the two-year anniversary of Project Gigaton, a platform in which Walmart is working with suppliers to avoid 1 billion metric tons, a gigaton, of emissions from global value chains by 2030. As part of the summit, Walmart Canada announced it is joining Project Gigaton, making it Walmart Inc.’s third international market to work with suppliers towards emissions reductions.
For more on Walmart’s initiatives, look out for an upcoming packaging story in Happi.