04.16.19
The Estée Lauder Companies Inc. appointed Bari Seiden-Young to senior vice president, global corporate communications, citizenship and sustainability, effective immediately.
In her new role, Seiden-Young will oversee communications for The Estée Lauder Companies’ Global Corporate Citizenship and Sustainability (GCCS) organization, working to increase global awareness and communicate progress towards the Company’s Citizenship and Sustainability Goals. She will also continue to oversee The Estée Lauder Companies’ Breast Cancer Campaign (BCC) and Lauder Family Communications.
Seiden-Young joined The Estée Lauder Companies in 2001 as vice president, Global Communications, overseeing communications for the Aramis and Designer Fragrances division. Over the years, she worked on specialty brands including Bobbi Brown, Jo Malone London and La Mer. She was also integral to the development of the company’s corporate identity.
In 2010, Seiden-Young was appointed to lead The Estée Lauder Companies’ Breast Cancer Campaign and Lauder Family Communications, where she worked closely with The Campaign’s founder, Mrs. Evelyn H. Lauder. Since 2010, Seiden-Young and her team, in close partnership with ELC’s brands, regions and functions, have raised tens of millions of dollars directly supporting research, education and medical services in the fight against breast cancer.
In her new role, Seiden-Young will oversee communications for The Estée Lauder Companies’ Global Corporate Citizenship and Sustainability (GCCS) organization, working to increase global awareness and communicate progress towards the Company’s Citizenship and Sustainability Goals. She will also continue to oversee The Estée Lauder Companies’ Breast Cancer Campaign (BCC) and Lauder Family Communications.
Seiden-Young joined The Estée Lauder Companies in 2001 as vice president, Global Communications, overseeing communications for the Aramis and Designer Fragrances division. Over the years, she worked on specialty brands including Bobbi Brown, Jo Malone London and La Mer. She was also integral to the development of the company’s corporate identity.
In 2010, Seiden-Young was appointed to lead The Estée Lauder Companies’ Breast Cancer Campaign and Lauder Family Communications, where she worked closely with The Campaign’s founder, Mrs. Evelyn H. Lauder. Since 2010, Seiden-Young and her team, in close partnership with ELC’s brands, regions and functions, have raised tens of millions of dollars directly supporting research, education and medical services in the fight against breast cancer.