04.23.19
The American Cleaning Institute (ACI) redesigned and updated CleaningInstitute.org, offering its audiences a modern resource for easier access to information on the value cleaning products bring to all facets of life, according to the Institute.
“The products and chemistries our industry creates are leading us to a clean and vibrant future,” said ACI President & CEO Melissa Hockstad. “Our revamped website helps showcase that path by being a leading source of information on cleaning products, their ingredients, and how the industry contributes to a clean, healthy and sustainable future. We are thrilled to be unveiling this redesign, with a new look and an enhanced user experience, to better engage and inform our members, stakeholders and all who are looking for fact-based information on cleaning.”
This project included re-organizing much of the site’s content to offer user-friendly navigation and making it more inviting and discoverable to various audiences including consumers, members, teachers and researchers. New features include:
ACI collaborated with New Target digital agency to create a site with a modern, responsive design and improved functionality for easy access to information about and for the cleaning product industry.
“The products and chemistries our industry creates are leading us to a clean and vibrant future,” said ACI President & CEO Melissa Hockstad. “Our revamped website helps showcase that path by being a leading source of information on cleaning products, their ingredients, and how the industry contributes to a clean, healthy and sustainable future. We are thrilled to be unveiling this redesign, with a new look and an enhanced user experience, to better engage and inform our members, stakeholders and all who are looking for fact-based information on cleaning.”
This project included re-organizing much of the site’s content to offer user-friendly navigation and making it more inviting and discoverable to various audiences including consumers, members, teachers and researchers. New features include:
- A question search on the homepage aimed at helping consumers get their cleaning questions answered (and a new Ask ACI section)
- A filtered search that helps users access up-to-date cleaning advice as well as archived research, dating back to 1962
- Interactive elements that display cleaning information in a fun, engaging way, including a stain removal guide and laundry basics tutorial
- Related content aimed at recommending new content to ACI’s audiences
ACI collaborated with New Target digital agency to create a site with a modern, responsive design and improved functionality for easy access to information about and for the cleaning product industry.