This unique formulation is the result of global collaboration between Croda formulators. The concept was an idea initially created in Croda India and then further developed and refined by colleagues in the United Kingdom to produce a final formulation that appeals to kids and adults of all ages.
Jolene Maloney, Marketing Coordinator, Croda Personal Care - Beauty Formulation commented, “Croda is continually seeking to innovate in our formulation development and encourage our global applications teams to develop stable, conceptual prototypes that are new, unique and push the boundaries of the imagination. Our #BeautyUndefined program has led to the introduction of some of our most novel and innovative formulations. It is at its most successful when instances like the ‘Shape and Play Cleansing Sand’ occur and true global collaboration takes place to bring an extraordinary formulation to fruition.”
Croda will showcase the ‘Shape and Play Cleansing Sand’ at the NYSCC Suppliers’ Day event, May 7-8, in their booth #1148 and the Innovation Hub on the show floor with a presentation scheduled for May 8 at 12:15 pm in the Innovation Hub. The winning formulation will be announced at the NYSCC Awards Night on May 7, 2019, at Stage 48.