Color&Co's Single-Process and Premium Colorboxes start at $19.90 with the option to sign up for a recurring subscription service via the Color&Co website.
"We saw an opportunity to reinvent the at-home hair color experience," says Color&Co general manager Olivier Blayac. "We knew that up to 70% of at-home color users don't know exactly what hair color works for them and worry about unpredictable color results. We wanted to fix that problem. We drew upon L'Oréal's scientific heritage and its history in the salon business to deliver an exceptional at-home color experience guided by expert stylists. With stunning results, Color&Co brings true personalization straight to your door."
"Beauty consumers are asking us for increasingly personalized experiences, and we saw a real opportunity to innovate in this cornerstone of our business," says Guive Balooch, vice president of L'Oréal's Technology Incubator, an arm of L'Oréal's Research & Innovation Division. "Hair color results depend on a variety of factors, so it was important to develop highly accurate new technology that could deliver unprecedented at-home shade precision. For the first-time, we are able to offer an almost endless variety of color options for at-home application."
According to L’Oréal, Color&Co enlisted top professional stylists from around the country to comprise its expert Color&Co Collective; licensed salon colorists who are available for real-time video consultation with clients. This community provides independent stylists with a flexible opportunity to supplement their incomes and reach new clients across the US, said L’Oréal.
"I'm in the salon four days a week, so I take consultations either in between clients or on my days off," said Kari Jefferson, a member of the Color&Co Collective from Houston, TX. "The program is super flexible and has offered me the financial freedom that I need."