“For the past 20 years, we have challenged the traditional perceptions of beauty shopping with our unique and innovative approach,” said Marla Beck, Co-Founder and CEO of Bluemercury. “Our mission has always been to bring luxury beauty products and skincare to our clients and to be the best in the world at giving beauty advice. We have transitioned from a best kept secret to an iconic, luxury brand and household name while maintaining the connection to our roots with two entrepreneur founders at the helm. We have our incredible beauty experts and our customers to thank for that.”
Founded in 1999 by husband and wife team Barry Beck and Marla Beck, Bluemercury is widely recognized as the largest and fastest-growing luxury beauty products and retail spa chain in the nation. It was Bluemercury’s obsessed loyal customer base and premium merchandise, that has fueled the company’s rapid expansion. In 2015, Bluemercury was acquired by Macy’s for $210 million. This iconic high-growth luxury brand now boasts more than 184 specialty stores nationwide.
“As we expand our nationwide fleet of 184 stores, we continue to be at the forefront of every major beauty innovation since our inception,” said Barry Beck, Co-Founder and COO of Bluemercury. “Although we operate in a glamorous business, we are data driven and are always able to quickly connect the dots to see the trends and what’s next. We are widely recognized as the pioneer of main street beauty shopping in America today and we know we will continue to thrive during this disruptive time in retail history.”