05.14.19
Indie Beauty Media Group (IBMG) revealed a major expansion to Indie Beauty Expo New York: The creation of “Uplink Live”, a companion event to IBE specifically designed to connect beauty entrepreneurs with qualified solution providers who wish to serve emerging brands. Uplink Live is an extension of Uplink, the online services marketplace launched by IBMG last year on its Beauty Independent digital platform.
The launch of Uplink Live comes at a time of tremendous growth for IBE, which will be moving to Pier 94 for the upcoming 5th anniversary of IBE New York in August of 2019.
Curated to highlight a diverse selection of service providers, Uplink Live is a one-stop shop for brand founders to find specialists they need and can trust.
“I know from experience how difficult and time consuming it is to find qualified vendors who are genuinely interested in engaging with indie brands,” says Jillian Wright co-founder of IBMG. “For every brand that shows at IBE, there are several more that are not quite ready to exhibit. This event allows them to discover and begin connecting with the right people to further their journey.”
UpLink Live will take place over two days, running concurrently with IBE NY on Aug. 21-22.
IBMG has also announced that due to the prodigious growth of IBE, both in terms of exhibiting brands and attending buyers, and launch of Uplink Live, Shop Indie—the consumer-facing portion of IBE—will no longer be a part of the core IBE event.
According to Wright, “While we can always find more space, finding more time is more challenging. We want to keep IBE as a two-day event for as long as possible. But with all the growth and the launch of Uplink Live, we realized we had to make trade-offs. With most of our B2C activities now happening with our growing roster of retail partners, such as Neiman Marcus, Feelunique and Douglas, we now can confidently say that we are bringing the message of independent beauty to consumers 365 days a year, and doing so in a more impactful way than that of a two-day event.”
The launch of Uplink Live comes at a time of tremendous growth for IBE, which will be moving to Pier 94 for the upcoming 5th anniversary of IBE New York in August of 2019.
Curated to highlight a diverse selection of service providers, Uplink Live is a one-stop shop for brand founders to find specialists they need and can trust.
“I know from experience how difficult and time consuming it is to find qualified vendors who are genuinely interested in engaging with indie brands,” says Jillian Wright co-founder of IBMG. “For every brand that shows at IBE, there are several more that are not quite ready to exhibit. This event allows them to discover and begin connecting with the right people to further their journey.”
UpLink Live will take place over two days, running concurrently with IBE NY on Aug. 21-22.
IBMG has also announced that due to the prodigious growth of IBE, both in terms of exhibiting brands and attending buyers, and launch of Uplink Live, Shop Indie—the consumer-facing portion of IBE—will no longer be a part of the core IBE event.
According to Wright, “While we can always find more space, finding more time is more challenging. We want to keep IBE as a two-day event for as long as possible. But with all the growth and the launch of Uplink Live, we realized we had to make trade-offs. With most of our B2C activities now happening with our growing roster of retail partners, such as Neiman Marcus, Feelunique and Douglas, we now can confidently say that we are bringing the message of independent beauty to consumers 365 days a year, and doing so in a more impactful way than that of a two-day event.”
