Music icon to launch genderless scent for Fall 2019.
The latest celebrity fragrance to hit the market is from the one and only Cher. The songstress partnered with newly formed Scent Beauty, a division of Edge Beauty, Inc., to launch Eau de Couture by Cher, her signature new genderless fragrance. This iconic perfume will be launched worldwide on www.scentbeauty.com and in key retailers in late Fall 2019.
As for the creation of the fragrance, Cher said in a statement, “I like vanilla. It’s very touchy-feely. It makes you want to hold yourself. This is a genderless scent. I made it for people who love perfume and want to smell good and for people who feel that it’s part of who they are.” Best described as invisible couture, the scent is spicy vanillia oriental with notes of bergamot, neroli, jasmine and vetiver.