Now as Osmosis +Beauty, several key changes will distinguish the core of the brand moving forward. This includes new prestige, rose gold packaging, a new online identity, and a new combination of product collections: Osmosis +Skincare, Osmosis +Colour, Osmosis +Wellness, and Osmosis MD.
Upholding the brand philosophy started over 10 years ago, Osmosis +Beauty will continue to create skin care products and treatments founded on medically developed, clinically validated, and consumer-proven results that are patented, tested, and trusted. Each innovative offering will remain doctor-developed and medical-grade, formulated with patented actives and proprietary nutrients that deliver transformative results without harming the skin.
Meanwhile, the line’s makeup will feature gentle, non-toxic ingredients, botanicals, and natural pigments, while the wellness supplements and rejuvenating elixirs will remain inspired by the skin-body connection for inner health that radiates outer beauty.
“In a world where we can be anything, at the new Osmosis, we choose to be kind: to ourselves, to one another, to our skin,” says Robin Silber McGee, CEO of Osmosis +Beauty. “As the most trusted professional skincare brand for the past 10 years, Osmosis has led the way in cutting-edge innovation and impactful results; but we won’t stop there as we continue to transform and evolve our brand.”