06.05.19
Year-to-date U.S. Prestige Beauty fragrance sales have experienced a 5 percent increase, according to the latest report from The NPD Group, driven by strong growth in men’s fragrance sales (+6 percent)1. While beauty may not be top-of-mind for Father’s Day, research from The NPD Group shows that the men’s fragrance category typically sees a lift around the holiday.
In fact, men’s fragrance sales grew by 10 percent – representative of a nearly $8.0 million gain – during the two weeks leading up to Father’s Day in 20182. Men’s juice sales comprised the largest contribution to this increase, driving $6.9 million dollars in incremental sales for the same period.
Consumers have come to better understand the value of highly concentrated formulations, which tend to be more potent and long-lasting. In the two weeks prior to Father’s Day 2018, sales of these more concentrated juices grew by $6.6 million and drove 85 percent of the category growth.
During June 2018, the niche artisanal category grew 13 percent, and it continues to be the fastest growing brand type within men’s fragrance, up 25 percent year-to-date.
In fact, men’s fragrance sales grew by 10 percent – representative of a nearly $8.0 million gain – during the two weeks leading up to Father’s Day in 20182. Men’s juice sales comprised the largest contribution to this increase, driving $6.9 million dollars in incremental sales for the same period.
Consumers have come to better understand the value of highly concentrated formulations, which tend to be more potent and long-lasting. In the two weeks prior to Father’s Day 2018, sales of these more concentrated juices grew by $6.6 million and drove 85 percent of the category growth.
During June 2018, the niche artisanal category grew 13 percent, and it continues to be the fastest growing brand type within men’s fragrance, up 25 percent year-to-date.