BASF has found a strong partner in SammiChem thanks to its financial stability and logistical and technical expertise. With this new agreement, SammiChem will now distribute BASF’s aroma ingredients for the flavors and fragrances specialty market, which will be used to formulate products such as diffusers and scented candles. The deal significantly expands SammiChem’s strong position in South Korea, giving the company access to the fragrance market there and supports Azelis’ strategy of creating organic growth by expanding existing partnerships into new global regions.
BASF chose SammiChem because of the company’s position in South Korea, which will simplify the supply chain between both the supplier and the customers. BASF also believes that Azelis can add value to customers by helping to manage proper inventory levels and guaranteeing steady supply.
Mann Sup Ryoo, CEO of SammiChem, commented, “The addition of BASF aroma ingredients to our portfolio creates new possibilities for Azelis to cover the ever-growing demand on the market and to enter new industries, such as the fragrance market. Working with Azelis, customers will benefit as they will be able to buy smaller quantities, reduce their stock and ultimately their cost. In other words, we can offer a full package service, combining this range with our already extensive product portfolio.”