06.10.19
During the World Congress of Dermatology in Milan, US Cult Skincare Brand, CeraVe unveiled a new digital communications campaign called “DEVELOPED WITH.” The campaign calls attention to the brand’s longstanding relationship with partner dermatologists,highlighting the clinically proven efficacy and safety of its products as well as the wider message that the products are developed with consumers in mind. The overall message is that CeraVe’s products aren’t just recommended by dermatologists, they’re developed with them.
“Dermatologists are at the heart of our brand and our product development, so it makes sense for them to also be at the heart of our communications,” said Penelope Giraud, Global General Manager, CeraVe. “Through its rich and relatable storytelling, this campaign reflects the compassion and expertise central to CeraVe. I look forward to sharing this message with consumers around the world as we continue to grow internationally.”
The campaign included a UGC booth designed to drive social media conversation using the hashtag #DEVELOPEDWITHDERMS, as well as a digital brand hero video and a series of educational animated GIFs that will be shared across the brand’s digital channels in the coming weeks.
Here is a link to the video.
“Dermatologists are at the heart of our brand and our product development, so it makes sense for them to also be at the heart of our communications,” said Penelope Giraud, Global General Manager, CeraVe. “Through its rich and relatable storytelling, this campaign reflects the compassion and expertise central to CeraVe. I look forward to sharing this message with consumers around the world as we continue to grow internationally.”
The campaign included a UGC booth designed to drive social media conversation using the hashtag #DEVELOPEDWITHDERMS, as well as a digital brand hero video and a series of educational animated GIFs that will be shared across the brand’s digital channels in the coming weeks.
Here is a link to the video.
