Tatcha works with scientists in Japan and the US to create each formula from a foundation of green tea, rice and algae known as Hadasei-3, billed as a trinity of anti-aging superfoods born from the Japanese diet. High profile products includeLuminous Dewy Skin Mist, The Silk Canvas primer, The Water Cream moisturizer, and The Deep Cleanse Exfoliating Cleanser.
“We are delighted to have Tatcha joining our portfolio of Prestige brands. Inspired by Japanese pure beauty rituals, Tatcha is one of the best performing beauty brands in North America, famous for its exceptional product experience and unique combination of natural ingredients and high product efficacy,” said Vasiliki Petrou, Unilever EVP and CEO pretisge. “Thanks to Vicky’s passion and expertise, iconic products like The Water Cream and The Silk Canvas have become the cornerstone of long-term consumer loyalty. We are really looking forward to working with this amazing team and to continuing to grow the brand globally.”
“When creating Tatcha, our dream was to make a brand that would live for at least 100 years; that dream can come true in our new home with Unilever. We are overjoyed to have found a parent to grow globally with, and to have a purpose-driven partner to ensure we can have a positive impact in our communities as we grow,” noted Tsai.
The transaction is expected to close in Q3 2019.