The progressive series tackles timely topics such as what it means to be masculine and why there’s an unnecessary stigma associated with men and nail color. Today, manicures are all about creativity and individualism, so why then are men excluded from this selfcare ritual? In the videos, these men wear nail lacquer and share their thoughts, giving voice to their individual perspectives on a wide-reaching topic.
“I’ve always said that color has the power to change your look – and your outlook,” remarks OPI co-founder and brand ambassador Suzi Weiss-Fischmann. “While traditionally nail lacquer has been associated with female definitions of beauty, there’s no reason why nail color can’t be enjoyed by males as well. No longer are men’s skincare, haircare or other grooming products considered taboo – nails should be no different!
“These conversational videos are an important first step in normalizing and championing men and boys wearing nail color if they want, because we believe Color is the Answer – for everybody,” adds Weiss-Fischmann. “Color can signify who we are and what we want to say to others. Color can impact how we feel, our moods and our motivations. Color is not just a female language, but a universal one!”