06.25.19
The number one factor that influences a consumer foundation purchase is shade at 20%, followed by coverage at 16%. That is why Maybelline New York is improving the online foundation shopping experience with the launch of Foundation Finder, the first-ever web-based tool that utilizes facial recognition technology to find the perfect foundation shade via selfie without having to download an app.
Foundation Finder uses adaptive algorithms and the latest advancements in Computer Vision Technology to detect and analyze details of the user’s skin tone. The tool pairs facial color tone with individual shade, coverage and finish preference to deliver foundation shade matches with precision. Finally, Foundation Finder will deliver a personalized shade recommendation in less than a minute.
Foundation Finder is available on Maybelline.com for use on mobile, tablet and desktop. Foundations that customers may be matched with include: Maybelline New York Fit Me! Dewy + Smooth Foundation, Maybelline New York Fit Me! Matte + Poreless Foundation, Maybelline New York Fit Me! Shine-Free + Balance Stick Foundation, Maybelline New York Super Stay Full Coverage Foundation, Maybelline New York Super Stay Multi-Use Foundation Stick, Maybelline New York Super Stay Better Skin Foundation and Maybelline New York Dream Satin Liquid Foundation.
Foundation Finder uses adaptive algorithms and the latest advancements in Computer Vision Technology to detect and analyze details of the user’s skin tone. The tool pairs facial color tone with individual shade, coverage and finish preference to deliver foundation shade matches with precision. Finally, Foundation Finder will deliver a personalized shade recommendation in less than a minute.
Foundation Finder is available on Maybelline.com for use on mobile, tablet and desktop. Foundations that customers may be matched with include: Maybelline New York Fit Me! Dewy + Smooth Foundation, Maybelline New York Fit Me! Matte + Poreless Foundation, Maybelline New York Fit Me! Shine-Free + Balance Stick Foundation, Maybelline New York Super Stay Full Coverage Foundation, Maybelline New York Super Stay Multi-Use Foundation Stick, Maybelline New York Super Stay Better Skin Foundation and Maybelline New York Dream Satin Liquid Foundation.