"We know Moms are always on the job for their families, which includes facing the challenges of keeping the household fresh through life's busiest occasions. We want to take that stress off Mom's plate with a simple solution," said Stuart Witherby, Air Wick marketing director for North America. "That's why we've refreshed our Pure Automatic Spray collection to provide an authentic fragrance experience in the home while delivering superior odor neutralization around the clock to support our 24/7 Moms."
In addition to talking the talk, Air Wick wants to walk the walk, by showing real "always on" Moms how Air Wick has them covered 24/7. Air Wick is partnering with Gabby Bernstein, best-selling author, motivational speaker and meditation expert, to develop a tailored meditation routine that Moms everywhere can practice in their homes to alleviate daily stress and promote well-being with the time they save from not dealing with constant bad odors.
"As a new Mom, I know how balancing my career, personal and family lives can be challenging," said Bernstein. "I'm excited to partner with Air Wick to encourage mothers like myself to take a few minutes to breathe deeply and meditate."
To further spread Air Wick's commitment to covering hardworking Moms, Air Wick will launch its first-ever 'Air Wick 24/7 Fresh Truck' in New York City, for a full day consumer experience on Friday, June 28th. Attendees will be welcomed into Air Wick's mobile meditation studio for a total relaxation moment, knowing Air Wick has their odor neutralization needs covered, 24/7. The event will include an opportunity to participate in several relaxing practices, including a special 5-minute guided meditation session, and an opportunity to try the Air Wick Pure Automatic Spray collection. The Air Wick 24/7 Fresh Truck will make the following stops in New York City on Friday, June 28th:
- 8:00am-10:00am: Union Square Plaza (south side of 17th St. between Broadway & Park)
- 10:30am-11:30am: Flatiron area (west side of Broadway between 22nd St. & 23rd St.)
- 12:00pm-1:00pm: Highline (east side of Washington St. between Gansevoort & Little W. 12th St.)
- 2:00pm-3:00pm: Bryant Park (40 W 40th St. between 5th & 6th Ave.)
- 4:00pm-5:00pm: South Street Seaport (South Street Port Parking, 167-175 Front Street, by Pier 15)
- 6:00pm-8:00pm: Fulton Mall, Brooklyn (Fulton Mall, 249 Duffield St., Brooklyn NY, 11201)
Air Wick has reformulated its Pure fragrance collection using less carbon and water for a greener formula that's gentler on the planet versus the previous manufacturing formula. Each scent is inspired by nature and provides more concentrated fragrance than previous Air Wick automatic sprayers.
The Air Wick Pure Automatic Spray collection is available at retailers nationwide. For more information visit https://www.airwick.us/products/automatic-sprays/.