07.01.19
Maybelline New York has rolled out a new collaboration with Summer Mckeen, a 20 year old rising beauty creator. The Maybelline x Summer Mckeen Lip Gloss Collection includes six limited-edition lip glosses available exclusively at Walmart.
Shades include Barefoot, Sun-Kissed, Tan Line, Bronzed Up, Sunburn, and Heat Wave, and are available online at Walmart.com now and in Walmart stores July 15.
Summer has been a longtime partner of Maybelline, collaborating most recently on a Snapscara campaign and philanthropic holiday program. Her work with the brand has culminated with the co-creation of this collection, said Maybelline, which is owned by L'Oréal.
Mckeen was heavily involved in the collection’s development from concept to execution from shade selection to ideating shade names.
“Summer is the perfect partner for the brand. Her easy-going beauty looks inspired the collection, while her outgoing personality resonates with the consumer we aim to excite with this launch,” said Amy Whang, senior vice president, marketing Maybelline New York US. “As a drugstore brand that offers accessible, trend-focused products to the masses, both Summer’s voice and lighthearted aesthetic align perfectly with our mission.”
Shades include Barefoot, Sun-Kissed, Tan Line, Bronzed Up, Sunburn, and Heat Wave, and are available online at Walmart.com now and in Walmart stores July 15.
Summer has been a longtime partner of Maybelline, collaborating most recently on a Snapscara campaign and philanthropic holiday program. Her work with the brand has culminated with the co-creation of this collection, said Maybelline, which is owned by L'Oréal.
Mckeen was heavily involved in the collection’s development from concept to execution from shade selection to ideating shade names.
“Summer is the perfect partner for the brand. Her easy-going beauty looks inspired the collection, while her outgoing personality resonates with the consumer we aim to excite with this launch,” said Amy Whang, senior vice president, marketing Maybelline New York US. “As a drugstore brand that offers accessible, trend-focused products to the masses, both Summer’s voice and lighthearted aesthetic align perfectly with our mission.”
