• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    In Sickness & in Health

    In Action

    Tress Test

    From Hollywood to Hair Color

    Virtual Reality for Makeup Is Not Make Believe
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Caribbean Natural Taps New Sales Rep.

    HCPA Responds to Cuomo

    MAC Introduces Lip Lacquer

    Matrix to Add Dark Envy

    Lip Lab Opening in Brooklyn
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    16. O Boticário

    27. Markwins

    10. LG Household & Healthcare

    1. Unilever

    12. Lion
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Givaudan Unveils RitualEssenz Brazil

    Where Angels Soar

    Croda Awarded for Reputation

    DSM and Metex Nøøvista Collaborate

    FDA May Change Manufacturing Survey
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Caribbean Natural Taps New Sales Rep.

    HCPA Responds to Cuomo

    MAC Introduces Lip Lacquer

    Why Do They Buy Sustainable Products?

    Lip Lab Opening in Brooklyn
    Lab Equipment
    Mixing
    Packaging
    Testing

    Seven of the Best Ideas in Beauty Sustainability

    Love Beauty and Planet Addresses Waste

    A New Era in Efficacy Testing

    Circular Models for Consumer Staples

    CPI Works to Reduce Formulation Risks
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Sabinsa Cosmetics, a division of Sabinsa Corporation

    Croda

    Siltech Corporation

    Botanic Beauty Labs

    QRS (Quality Resourcing Services)
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    It’s Summer (Mckeen) Time at Maybelline

    Brand creates limited edition lip gloss collection with beauty influencer.

    It’s Summer (Mckeen) Time at Maybelline
    Related CONTENT
    • FMCG Leaders Make Gender Equality Index
    • Puma Taps Maybelline for Sporty Makeup
    • 'Made for All' Debuts at Maybelline
    • L'Oréal Names Two Presidents
    • New York Fashion Week Fall/Winter Report
    07.01.19
    Maybelline New York has rolled out a new collaboration with Summer Mckeen, a 20 year old rising beauty creator. The Maybelline x Summer Mckeen Lip Gloss Collection includes six limited-edition lip glosses available exclusively at Walmart.

    Shades include Barefoot, Sun-Kissed, Tan Line, Bronzed Up, Sunburn, and Heat Wave, and are available online at Walmart.com now and in Walmart stores July 15.

    Summer has been a longtime partner of Maybelline, collaborating most recently on a Snapscara campaign and philanthropic holiday program. Her work with the brand has culminated with the co-creation of this collection, said Maybelline, which is owned by L'Oréal.

    Mckeen was heavily involved in the collection’s development from concept to execution from shade selection to ideating shade names.

    “Summer is the perfect partner for the brand. Her easy-going beauty looks inspired the collection, while her outgoing personality resonates with the consumer we aim to excite with this launch,” said Amy Whang, senior vice president, marketing Maybelline New York US. “As a drugstore brand that offers accessible, trend-focused products to the masses, both Summer’s voice and lighthearted aesthetic align perfectly with our mission.”
    Related Searches
    • beauty
    • marketing
    • lip
    • president
    Related Knowledge Center
    • Color Cosmetics
    Suggested For You
    43. e.l.f. Beauty 43. e.l.f. Beauty
    42. PDC Beauty & Wellness Co. 42. PDC Beauty & Wellness Co.
    Maybelline  Launches Foundation Finder Tool Maybelline Launches Foundation Finder Tool
    Retailer Council Releases Statement on Chemicals Retailer Council Releases Statement on Chemicals
    Reinventing the Box Reinventing the Box
    Walmart Launches Lash Line Walmart Launches Lash Line
    Walmart Adds Private Label Lash Products Walmart Adds Private Label Lash Products
    PDC Is Walmart’s Beauty Supplier of the Year PDC Is Walmart’s Beauty Supplier of the Year
    Maybelline New York Is Back on YouTube Maybelline New York Is Back on YouTube
    Color the World Color the World
    Maybelline Continues YouTube Series Maybelline Continues YouTube Series
    Walmart Launches Reusable Bag Campaign Walmart Launches Reusable Bag Campaign
    L’Oréal USA Promotes Pair to Presidencies L’Oréal USA Promotes Pair to Presidencies
    PDC Brands is Walmart PDC Brands is Walmart's Beauty Supplier of the Year
    Boldface Names Boldface Names

    Related Breaking News

    • Color Cosmetics
      MAC Introduces Lip Lacquer

      MAC Introduces Lip Lacquer

      Creates a dynamic 3D gloss effect with a lightweight, non-sticky feel.
      Happi Staff 12.09.19

    • Color Cosmetics
      Lip Lab Opening in Brooklyn

      Lip Lab Opening in Brooklyn

      Features a brand-new store design.
      Happi Staff 12.09.19

    • Color Cosmetics | Hair Care | Skin Care
      Career Development at SCC

      Career Development at SCC

      New event is Dec. 16 in New York City.
      Happi staff 12.05.19


    • Color Cosmetics | Hair Care | Skin Care
      Cosmetics Safety Hearing Held in DC

      Cosmetics Safety Hearing Held in DC

      Stakeholders testify at "Building Consumer Confidence by Empowering FDA to Improve Cosmetic Safety" hearing.
      Happi Staff 12.05.19

    • Color Cosmetics | Functional Ingredients
      DSM and Metex Nøøvista Collaborate

      DSM and Metex Nøøvista Collaborate

      Market the first made-in-Europe non-GMO cosmetic grade PDO.
      Happi Staff 12.04.19

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care | Sun Care
      FDA May Change Manufacturing Survey

      FDA May Change Manufacturing Survey

      Sends revises on cosmetics to the OMB for review and approval.
      Happi Staff 12.04.19


    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      L

      L'Oréal, P&G, GSK Honored by Nielsen

      Several Happi companies make innovation list.
      Happi Staff 12.04.19

    • Color Cosmetics | Functional Ingredients
      Lessonia Launches Algae Waters

      Lessonia Launches Algae Waters

      Enables brands to increase the natural and organic rates on their cosmetics.
      Happi Staff 12.04.19

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care | Sun Care
      Watch Today

      Watch Today's Cosmetic Safety Hearing in D.C.

      Beautycounter CEO, FDA, EWG and other expert witnesses to testify.
      Happi staff 12.04.19


    • Color Cosmetics | Skin Care
      AMWC Returns to Monaco in 2020

      AMWC Returns to Monaco in 2020

      The event attracts over 10,000 participants every year.
      Happi Staff 12.03.19

    • Color Cosmetics | Skin Care
      Eco Lips Partners with SheJumps

      Eco Lips Partners with SheJumps

      Helps girls and women take the lead on Giving Tuesday.
      Happi Staff 12.03.19

    • Color Cosmetics | Skin Care
      Sederma Combines Beauty and Skincare

      Sederma Combines Beauty and Skincare

      Majestem Drypure powder protects and lifts skin.
      Happi Staff 12.02.19

    • Color Cosmetics | Fine Fragrance | Hair Care | Skin Care
      Cyber Monday Came Early This Year!

      Cyber Monday Came Early This Year!

      E-tail wins, brick-and-mortar loses.
      Happi Staff 12.02.19

    • Actives | Color Cosmetics | Skin Care
      Givaudan Acquires Indena Cosmetics Unit

      Givaudan Acquires Indena Cosmetics Unit

      Strengthens capabilities in botanical active cosmetic ingredients.
      Happi Staff 11.26.19

    • Color Cosmetics
      Memebox Rebrands to MBX

      Memebox Rebrands to MBX

      Names new executive team.
      Happi Staff 11.26.19

    Breaking News
    • Caribbean Natural Taps New Sales Rep.
    • HCPA Responds to 1,4-Dioxane Bill
    • MAC Introduces Lip Lacquer
    • Matrix to Add Dark Envy
    • Raining Rose Expands Exec Team
    View Breaking News >
    CURRENT ISSUE

    December 2019

    • In Sickness & in Health
    • In Action
    • Tress Test
    • From Hollywood to Hair Color
    • Virtual Reality for Makeup Is Not Make Believe
    • Members of the Club
    • A New Era in Efficacy Testing
    • View More >
    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    International Scientific Society Calls for Omega-3 Blood Testing in Future Research
    Pharmactive Affron Saffron May Help Relieve Depression Symptoms
    Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice
    Coatings World

    Latest Breaking News From Coatings World

    PPG Appoints Robert King as VP, Global Operations, Industrial Segment
    Greenkote PLC Reports Upsurge in Powder Coatings Applications on Brake Calipers
    Addipel Moves to New HQ, Expands Production Facility
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CMR Surgical Taps New CEO
    Companies Partner to Develop Instrument-Free Molecular Diagnostic Tests
    BWXT to Produce Medical Radioisotope Germanium-68 to Meet Rise in Demand
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Antares Vision Introduces Raised Stopper Machine
    AbbVie, Scripps Collaborate on New Therapeutics
    Sanofi Pasteur Awarded HHS Pandemic Flu Vax Contract
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Firmenich Wants You To Smell & Taste the Pantone Color of the Year
    L'Oréal Paris - And Celebs - Celebrate 14th Annual Women of Worth
    Henkel's göt2b Partners with DJ Pauly D
    Happi

    Latest Breaking News From Happi

    Caribbean Natural Taps New Sales Rep.
    HCPA Responds to 1,4-Dioxane Bill
    MAC Introduces Lip Lacquer
    Ink World

    Latest Breaking News From Ink World

    ePac Flexible Packaging Expands into Asia Pacific Market
    Smurfit Kappa Announces Board Changes
    Haney, HP Developing Sustainable Fashion Packaging for Heron Preston
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Interket UK purchases third MPS flexo press
    Michael Ring named EVP of W+D North America
    Polykote announces new UV inkjet labelstock
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Fitesa Buys Freudenberg's South American Hygiene Business
    Fameccanica Partners with Aeroflex
    Nice-Pak to Offer Sustainable Solutions to Every Customer
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    InVivo Therapeutics Attains 25 Percent Enrollment in Spinal Cord Injury Study
    BioPrax Biofilm Disruption Device Granted FDA Breakthrough Device Designation
    Orthofix Appoints New Spine Business Leader
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Osram’s Managing Board Invites ams to Talks About Future
    Yole: Emerging Printing Fills Gap for Rising Electronics Applications
    European Industries Lead New Graphene Flagship Projects to Shape EU’s Environmental Future

    Copyright © 2019 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.