La Voce was created by “scent whisperer” Ann Gottlieb and seamlessly marries elements of music and fragrance, such as harmony, overtones, blending and notes, to create a breakthrough fragrance with top notes of passion fruit and mushroom and a heart encompassed by jasmine and lily-of-the-valley. The base notes of La Voce include darker, richer hints of chocolate mousse and ebony. The bottle design showcases a columnar, glass cylinder with a subtle luster ecru finish, expressing the pitch of Fleming’s soprano voice and a homage to the gilded Italian opera house.
“Renée Fleming’s fragrance is yet another example of how Scent Beauty features artists who express themselves in an olfactory form,” commented Stephen Mormoris, Chief Executive Officer of Scent Beauty, Inc.
The Eau de Parfum will be launched worldwide on scentbeauty.com and in key retailers Fall 2019 at $100 for a 50ml bottle.