This year, HCPA’s Annual Meeting, XPAND2019, has been redesigned around a central idea: innovation, according to the association.
XPAND will advance new ideas by bringing together diverse viewpoints in a retreat-like setting. Participants will be exposed to thought leaders from inside and outside the industry, dive into the issues impacting brands and leave feeling inspired.
Programming will fall into three areas in which the industry must innovate in order to thrive: Operational Excellence, Consumer Communication and Responsible Consumption.
Every division and committee will host expert-led sessions on issues impacting consumer products, including ingredient communication, retailer expectations, product safety, refuting misinformation, supply chain, market trends, packaging and technical issues.
HCPA is hosting the XPAND2019 Annual Meeting at the Marriott Harbor Beach Resort & Spa in Fort Lauderdale, Florida, Dec. 8-11. HCPA members can reserve their rooms at a special discounted rate.
More info: www.thehcpa.org