The new Colgate Ryan's World kids oral care regimen features a powered toothbrush, toothpaste and mouthwash with additional products launching later this year.
"We are so thrilled to be welcoming Ryan into the Colgate family this year. His ability to make such a strong connection with kids his age is inspiring," said Bill Van de Graaf, vice president, marketing for North America at Colgate-Palmolive. "Our hope is that Ryan and his new line will encourage kids to get excited about their brushing routine. We want to bring the excitement of playtime to Kids Oral Care through products created by Ryan – a friend they trust!"